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The Project

URBAN UP UNIPOL PROJECT CITIES – MILAN VIRTUAL EXPERIENCE
Proxima Milano (Proxima VR), Università degli Studi di Milano-Bicocca

Academic consultant for the project Urban Up Unipol Project Cities – Milan Virtual Experience – a virtual reality experience made by Proxima Milano (Proxima VR division), which allows people to interact and immerse themselves into five main real estate projects in Milan owned by the Unipol Group.
Analysis of the user experience in a context outside the laboratory (Milano Design Week 2017, FuoriSalone del Mobile). Adaptation of the scientific research procedure and of the instruments, focusing on not interfering with the people’s experience.

Main roles
  • Research designer and project manager
  • Ideation, design, development and testing of the scientific methodology used to assess user experience during the VR experience
Events and conference
  • Social Media Week Milano 2017
  • Milan Design Week 2017
Matherials

Schermata 2018-01-07 alle 15.31.18Social Media Week Milano 2017