URBAN UP UNIPOL PROJECT CITIES – MILAN VIRTUAL EXPERIENCE
Proxima Milano (Proxima VR), Università degli Studi di Milano-Bicocca
Academic consultant for the project Urban Up Unipol Project Cities – Milan Virtual Experience – a virtual reality experience made by Proxima Milano (Proxima VR division), which allows people to interact and immerse themselves into five main real estate projects in Milan owned by the Unipol Group.
Analysis of the user experience in a context outside the laboratory (Milano Design Week 2017, FuoriSalone del Mobile). Adaptation of the scientific research procedure and of the instruments, focusing on not interfering with the people’s experience.
- Research designer and project manager
- Ideation, design, development and testing of the scientific methodology used to assess user experience during the VR experience
Pallavicini F., Pepe A., Ferrari A., Garcea G., Zanacchi A., Mantovani F. (2020) What is the relationship among positive emotions, sense of presence, and easy of interaction in virtual reality systems? An on-site evaluation of a commercial virtual experience. Presence: Virtual and Augmented Reality, 27 (2): 183-201. Download PDF
Events and conference
- Social Media Week Milano 2017
- Milan Design Week 2017